With the increase in the number of insurance companies in the market and consumers becoming more aware of different policies. The cost of attracting a new customer is five times more than that is incurred to make an existing customer happy. People are more likely to buy from someone they have a good relationship with and who really understands them and the needs of their company. Therefore, to survive in the market, insurance companies need to implement CRM in their organizations. This is the key to success in the industry. The organizations can succeed who have been able to build a base of their loyal customers, because a loyal customer advocates the companies products much better than the organization itself. The basic existence of the organisation lies in the hands of its customers. It can be easily concluded that for success, it is necessary to implement CRM in the right manner.

Le Jensoft offers highly innovative and flexible tools that enable insurance companies to form a rational and emotional connection with their customers. With LeJenCRM_{For Insurance}, Insurance companies can turn customer data into deep customer relationships and open up new sales opportunities for now and the future.